Be One with the Wild

Steven discovered this new report submitted on G. Lock. Here’s an excerpt:

If you spend enough time in the woods, you’ll end up with a beard no matter the age, likeness to Ron Swanson or level of hipster maturity.

As part of Boy Scouts of America’s call to action, “diving into the rugged world of outdoor adventure, relying on teamwork and character to accomplish what everyone else thinks is impossible;” Ogilvy & Mather just launched a new campaign depicting young bucks with full-grown man beards.



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